marketing

To Link-Out or NOT Link-Out: on LinkedIn

Welcome to Improvement Dave, I am Dave. I will be your guide on your journey to “Choose to Improve.”

I recently wrote a post on Linked In about how it is not beneficial [for the health of you post] to link to something outside of LinkedIn. That sounds confusing and after you finally process it counterintuitive:

Here is a link to that post.

I chose to link to that post instead of linking this post to that post. Explain that to your grandparents!

image links to LinkedIN post.

Understanding Linked In’s Algorithm: The Link Paradox

A recent connection, and dare I say new friend, called Christian Gossan, had a beer last week, Outback on the other side of the world, with a friend I don’t know. A friend who posts on LinkedIn and gets millions of views. (Something I have never done but now aspire to…) He had some advice after seeing one of my posts about a podcast I recorded last year with Christian. “Don’t link outside of thah platform, ya NOOB! The algorithm dudn’t like that, MATE!” Here I was… sitting around thinking that linking to an outside learning artifact I created looks cool, when in reality, it was hindering my reach!

What is the outcome? I have begun discussions with my digital colleague at work, “Copilot.ai.” We are cooking up a convo titled: “Strategic LinkedIn Growth Plan.” and it has already resulted in a new tagline and about me section. Something even more accurate, AND also more compelling. We are not in a binary experience. We are in a spectrum of shades. A vast sea of grey.

Why am I doing ANY of This!?

This brings up a deeper question. “Why do I create anything?” …am I trying to help others learn from my experience (or even my mistakes), OR, am I trying to reach a broader audience? Is this therapy, Lisa? Should I also get real therapy, Betty?

Well, the answer to all of that is “YES.” This might not have to be a this-or-that dichotomy. What’s the point of helping only a few when you can help many? If the algorithm likes it, then that is where I find myself. Those are my “Given Circumstances” to plug a theater gem. To go deeper still, things are not inherently good or bad. It is the labels we put on them that make them blessed or evil.

Outcome

New About Me

After a long discussion with Copilot.AI (which uses a slow work deep dive of ChatGPT) I had a plan. The plan included a better about me section on linked in. I used the same conversation channel and came up with a new about me for Linked in, and it contained twice the number of allowed spaces. So I worked on removing inaccuracies and used Copilot to cut it down even further until it read more like a story:

“If you’re here, you’re probably curious about the space where creativity, learning, and community meet—and how a little play can change the way we grow and work. That’s the space I live in.

I’m David Kolmer, a creative strategist, instructional designer, professional learner, and community builder. My path has taken me from theater stages to podcast studios, from SCUBA-beach classrooms in Thailand to boardrooms in St. Louis. Through all of it, one belief has stayed constant: learning should be memorable, meaningful, and, whenever possible, fun.

At the National Association of Electrical Distributors (NAED), I design and support learning experiences that help professionals thrive in a rapidly changing industry. Whether I’m building microlearning, shaping a curriculum, or crafting a multimedia story, I focus on curiosity, clarity, and real‑world application. I want learners to feel engaged, not obligated.

Storytelling sits at the center of my work. My theater roots taught me that people don’t remember information—they remember experiences. Every learning journey has a narrative arc, and every learner is the hero of their own story. That mindset shapes everything from my instructional design to my podcasting.

I’m also a lifelong experimenter with tools and frameworks. From Articulate 360 and 7TAPS to Photoshop, video, and podcasting platforms, I love exploring new ways to bring ideas to life. My portfolio spans eLearning, video, audio, and live facilitation, each project a chance to test, iterate, and improve.

Community fuels me. I’ve presented at ATD events, supported GamiCon, facilitated workshops, and connected with countless learners and creators. I believe professional growth is a shared adventure — one built on curiosity, generosity, and a willingness to try new things even at the risk of initial failure.

If you’re passionate about reimagining learning, exploring the power of play, or building communities of practice, I’d love to connect. Let’s see what we can create together. ~~~

Portfolio: DavidKolmer.com/portfolio
Blog: ImprovementDave.com
Podcast: GAMELAYER.fm“

Conclusion

We are not in a binary experience. We are in a spectrum of shades. A vast sea of grey.

IF we move toward the singularity where machines and humans grow together, we will have the same problems we have always had. The new Generative AI we have built is now based on the human mind. Why are we so surprised it has shortcomings? It is just becoming more human.

Listen to David Kolmer on GAMELAYER RADIO

QUOTE: “A thoughtful, steady plan is exactly the right instinct. LinkedIn rewards consistency, clarity of message, and genuine engagement—not frantic posting. Since you’re already operating at a high level in L&D, creative strategy, and community building, you have a strong foundation. What you need now is a system that compounds over time.” ~Copilot.AI

CASTIN’ PODS – Step 4: Broadcast

Hosting determines where your podcast lives, but broadcasting determines where people listen. All you do is copy the RSS feed link from your host. Then you can paste it into as many podcast aggregation sites as you want, and they will play your show!

Apps like Apple Podcasts, Pocket Casts, or Amazon Music etc. will offer your show on their platform.

In the image above, the data is sent back to Podbean via RSS feed too.

Fine Print

Spotify will host video, but RSS feeds generally distribute audio only. That’s fine—most podcast listeners expect audio.

If you need to edit an episode after publishing, then upload a new version to your host. The new file will replace the old one across platforms.

Your Show is Playing, Now What

Well, you can sit back and relax. Focus on finding your next show topic or person to have on your show.

Get it Out There

Now that you have the show, you can also create some buzz around it. Be sure to mention that you have a Podcast so people know about it. The easiest way to do this is to mention it to potential guests on your show.

REELS

When you use Riverside or Descript, they automatically generate 1-minute reels for you. You can download these and share them on Social Media. While you are at it you can start social media pages for your show. It won’t hurt!

View this post on Instagram

Write About Your Show

Another way to get the news out is to write about your show. A simple way to do this is to use the Newsletter function on LinkedIn. If that is not your vibe, then create a blog on WordPress.com or a Newsletter on something like Substack or Ghost. These are good places to paste your show notes and your transcripts. They also provide a vehicle for releasing paid content after you get the show off the ground.

Are you Game?

Speaking of sharing your show, I would like to introduce my Podcast. GAMELAYER is a series of personal interviews. I interview a wide variety of professionals who have used Gamification both inside and outside of the learning industry. Season 1 opens asking, “What is Play?” “What are Games and why do we love them?” Season 2 is widening to the Game of the Entrepreneur.

Check it out! www.GAMELAYER.fm

Now it’s Your Turn

Go build your Podcast!

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CASTIN’ PODS – Step 3: Hosting

You want to select the host with the most. Hosting is a very important decision, but for the most part, it’s a backend function.

I had three perks that I was focused on when I was searching for a host:

Free to use
Unlimited storage
IAB certification, (Interactive Advertising Bureau Tech Lab)

IAB certification is useful for having paid advertisements on your show. It is an independent organization that has set standards around play and download data collection.

Picking the Right Host

I wanted unlimited storage, so I looked at Podbean, RedCircle, and Anchor. RedCircle offered free unlimited storage but lacked strong analytics. Podbean was listed as very easy to use, but unlimited storage was a paid feature. Anchor, however, was free, had unlimited storage and robust analytics—but then I found it had been acquired by Spotify.

My Advice

Host on Spotify. It’s free, has strong analytics, and integrates seamlessly with podcast distribution. (In April of 2024, Spotify left the IAB Certification. There is speculation that they are so big that they don’t “feel they need it.” This has not helped their image.) The analytics at Spotify are great, and some say they are starting their own standard. If Spotify goes away, we have bigger problems than our Podcasts not playing anymore.

How to Host

Go to https://creators.spotify.com/
Set up a free “Creators” account with an email
Enter basic show information
Click the upload file button

Bottom line

People do not know, and they do not care where you host.

Make sure you pick a host that you are happy with. Try to find one you feel you will remain happy with. It is possible to switch, but you will need a backup of your episodes. You will lose the original post date if you ever switch to a new host.

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CASTIN’ PODS – Step 2: Edit

Editing video or audio isn’t fun for most people. Unfortunately, it’s also where you’ll spend most of your time if you want a high-quality podcast. Some podcasts skip editing, relying on the value of the conversation or the novelty of the guests. If there is one optional step, this is it, but these days, it really isn’t optional. Now that celebrities are involved, and the word PODCAST has become a common household word, professional editing has become essential.

Most online platforms will record and then allow you to edit on the web. These web-based editors are always limited by nature. Having all of the options that a computer-based editor will have is not practical for bandwidth reasons. That being said, they have enough for a podcast.

Easier Editing

Here are some tips and tricks:

Use a dog whistle (or another signal) to mark sections that need cutting. The microphone picks it up, even if listeners don’t hear it. (Dogs will hate your show if you don’t take it out in post-production.)
Accept silence—don’t feel the need to fill every moment with talking. Keep it natural.
Use AI enhancement. Platforms like Riverside.com offer AI-enhanced audio, remove pauses, analyze content, and even suggest edits.

In fact, now that AI is getting better at thinking on its own, it can:

Remove dead air automatically with one click.
Adjust sensitivity for removing filler words like “um” or “uh.”
Generate transcripts
Highlight off-topic sections, letting you decide whether to keep or cut them.

Get Your Intro/Outro Straight

Having a prerecorded introduction and outro (Conclusion) to your show is a huge time saver in editing. An additional benefit is the repeated content forms branding around the show. The listener remembers the opener, and it sets the stage and creates a memorable experience.

Export

Once you’re satisfied, Riverside lets you upload directly to Spotify or other platforms. You can also download the files to add branding or for backup purposes. Direct upload is faster. Spotify will take a video file and host it as a video. Then it “broadcasts” the audio to Podcast apps (which is the next step).

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CASTIN’ PODS – Step 1: Record

There is no single best way to create audio for a podcast. Every path has pros and cons. The main difference comes down to your comfort level with cost versus quality. Generally speaking, a higher cost should offer a higher-quality output, but don’t pay for more than you need.

Content Rights

Another topic I want to bring up at the start of creating a podcast is ownership and rights. You don’t want to create a podcast with a song or recording you don’t own. If that podcast gets popular, you will get sued and lose a lot of money. Or even worse, your show would be taken down! 🤣

Here is some free music that is searchable by tempo, mood, genre etc: https://www.sessions.blue/

FREE Options

Phones

The most readily available (and free because you already have it) option is recording a phone conversation. Smartphones now allow you to record audio or even video calls. If you go this route, invest in a quality microphone that connects to your mobile phone. If the person you’re interviewing isn’t with you, they will have a lower-quality microphone, and that’s OK. Filters available on Adobe and iPhone use artificial intelligence to enhance recordings, making them sound more professional. This technology is not perfect, but it does sound better than a thin, condensed sound.

Online Meeting Apps

Another free option for long-distance conversations is letting Zoom, Facebook Messenger, or Google Hangouts record your call. This is convenient because it’s free and widely accessible. However, it comes with quality concerns. If someone has lag or poor internet, Zoom will “bake” that bad audio and video incident directly into the recording. There’s no way to separate or filter it out later. You’d have to cut parts of the conversation or settle for low-resolution footage, which I don’t recommend.

Another take on this idea is something I like. If part of the recording gets damaged, then take it out. That part was not meant to be; the universe didn’t like that part. This will work up to a certain point. As soon as the flow of the conversation is severely damaged, this lovely idea falls apart. Maybe your guest is very proud of a very important point, which gets edited out because of bad audio.

Sound Recording Software

I am just going to say it. I LOVE AUDACITY for sound editing…

https://www.audacityteam.org/

A technical but free option is if everyone records audio locally on their computer using freeware like Audacity. The challenge here is that you’ll end up with separate audio files that aren’t synced. You’ll need to collect the files, align them in Audacity, and mix them down to a single track. This takes more time and effort. There’s frustration with logistics—waiting for files, losing files, or struggling to sync audio correctly. So, this is what quality looks like in the Free space.

Near-Free

This is where I landed, because paying a little bit of money saves time and frustration.

My first attempt was Adobe Podcast. At the time, it was still in testing, and I lost audio due to connection issues. It was frustrating, though I understand the platform has improved since then. Adobe Podcast is audio-only, which is good for low-bandwidth situations. However, in today’s podcasting world, video clips for reels and social media are often expected.

The option I use now is Riverside. I pay for the basic plan—$29 a month, or $24 if billed annually. I think of it as paying for time back. https://riverside.com/

The Benefits

Audio is recorded locally on each participant’s computer, then uploaded to the cloud and synced.
High-resolution WAV and MP4 files are stored online, so you never lose access.
AI-powered editing tools isolate audio issues (like barking dogs or mic placement problems).
Automated post-production includes one-minute reels highlighting the most engaging parts of your conversation.

Other Paid Options

Riverside works for me, but it is definitely not the only option; others on the market include:

StreamYard.com
Descript.com
Exemplary.ai

The options presented here for Step 1 Recording will also work for Editing, which is the next step. You can edit audio on a smartphone, but I wouldn’t wish that on even my enemies.

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GAMELAYER RADIO Launched

Hello! Thank you for reading, and I am sorry I have been a stranger. If you follow any of my social media feeds, you might have seen that I launched a Podcast last Friday. The launch was a success and included more than just a Podcast. I would like to share my experience starting a Podcast with a Newsletter and Marketing plan.

WELCOME TO PLAY

Do No Skip Analysis

Let’s be honest. There are a lot of podcasts out there, and the competition has just raised the bar. Instead of competing against my neighbor like I would have in 2004, I am competing with celebrity superstars from Conan O’Brien to Monica Lewinsky. This has been a slow progression, but the landscape has really changed over the last couple years.

This is why it is so important to really think out what you want your show to be about. It needs to be something you love, but it also needs to be niche and novel. The only way to pull listeners’ attention away from TV actors discussing what it was like to make their sitcom is to discuss something you really know or really like.

Which “Host” Platform?

Where you host your Podcast is not all that important to your listeners because you can link all the episodes as sound files via RSS to other platforms. That being said, each platform will offer you a unique experience around price, analytics, and storage.

My main criterion was unlimited storage for free. I don’t mind paying a bit to make the show, but I don’t want to pay forever to have it hosted because eventually I would probably end up stopping paying, not to mention I just do not want to spend that much money.

At the end, I had it narrowed down to Red Circle or Spotify. I love Red Circle as a host, and I really think I want to have another show on there soon, but Spotify recently acquired Anchor, and that brand has so much weight to it. At a certain point, I realized I was using my decision on which platform to choose to put off the launch of my show. So I just went with Spotify because it is HUGE, Free, and has unlimited storage. The last piece was that the analytics from Spotify are certified, so it would be easier to accept sponsors if that ever happens… You never know!

How Do I Record?

I started out using Adobe Podcast, and I really like that platform for recording podcasts. The interface is beautiful and intuitive. Unfortunately, the app crashed a lot, and I even lost some of my recordings. Also, the AI voice enhancer sometimes made me sound like I was someone else, and some of my editors even thought I had a third person on my show. I was shocked that Adobe did not perform, and that really is a first for me. I have grown to respect the Adobe brand, and I love it. Photoshop, Premiere, and Adobe Audition are all environment staples. I even use Adobe Audition to craft the more complex audio for the GAMELAYER show itself. I feel like Adobe Podcast has potential but it has yet to realize it.

I ended up going with Riverside.fm, and I absolutely love it. I am on the lowest paid tier, and the only thing I wish I had was downloadable transcripts (something I definitely want to have), but I think I have some other ideas on how to get those.

This is a topic that I wanted to streamline on the cheap. I ended up using a free Buffer account, which lets me connect to up to 3 Social Channels. That’s not a lot, but I am thinking about where I want to be anyway. So far, I am at a branded channel at Instagram, Facebook, and LinkedIn. However, I am not that jazzed about being on Facebook, and I might just post links on the top of that page and abandon it for Blue Sky. If you are interested, I would recommend following the Instagram because I am mostly going to produce REELS from the show. (In addition to the Podcast of course, which I share in the next section.)

INSTAGRAM! https://www.instagram.com/gamelayer.fm/
LINKED IN! https://linkedin.com/company/gamelayerfm
YOUTUBE https://www.youtube.com/@GAMELAYERfm
FACEBOOK https://www.facebook.com/gamelayer.fm/

(The most recent reels appear at the bottom of this post.)

Another thing I have done that I need to build out more is look into SubStack. I was going to park all of my transcripts there, but I have found it can do so much more, like generate a newsletter, build a community, and even have paywalls for monetized content. I have hosted that at www.gamelayer.fm

Links to the Show

Last but not least, I would like to share the apps that I have chosen to include in the show so far. Please reach out to me on LinkedIn if you want to see this on another app or if you want to be on GAMELAYER!. In this section, I will paste unique versions of how I can share my Podcast using this WordPress web page.

Pocket Cast

Pocket Cast is quickly becoming my favorite Podcast APP, second only to Apple Podcasts.

Apple Podcast

You can never overlook the app that started it all, Apple Podcasts!
(I have not found a way to embed the player on WordPress, but I did get a QR code.)

Apple Podcasts link: https://podcasts.apple.com/us/podcast/gamelayer/id1804386590
QR link to Apple Player:

Spotify Podcast (Formerly Anchor

Next up, we have Spotify, which now owns Anchor and seems to be the largest host for the moment. All the stars are posting their shows there, which really lends itself to longevity. Some features are missing for the small fish like me, but to be honest, I just don’t care.

This last one is just fun. It is an RSS feed developed right in WordPress, so that’s neat! It is not a stand-alone Podcast player, so it only works here on this web page, but I like it because it showcases how easy it is to just paste your RSS feed somewhere and create a Podcast player! So fun!

135 ALIVE | Learning Design Between Vision and Constraints | Destery Hildenbrand – GAMELAYER

SummaryIn this engaging conversation, David Kolmer interviews Destery Hildenbrand, a learning technology consultant, about the intricacies of design and technology in the context of educational tools. In this, the final episode of season 1, they discuss the challenges faced when working with emerging technologies, particularly the frustrations of coding and the creative process. Destery shares insights on how the vision for a project can sometimes clash with technical limitations, leading to a struggle between creativity and practicality. The dialogue also touches on the importance of adaptability and the willingness to learn from failures in order to achieve a successful outcome in design projects.As the conversation progresses, they delve into the impact of AI on content creation and the democratization of technology, exploring how new tools can enhance creativity while also raising concerns about authenticity and acceptance within professional circles. Destery emphasizes the need for a balance between maintaining a creative vision and navigating the realities of project constraints, ultimately advocating for a mindset that embraces innovation and collaboration in the learning technology space.Alternate Reality TitlesNavigating the Creative Process in Learning TechnologyBalancing Vision and Reality in DesignSound bites"That's a good question, Kolmer.""You're either all in or you're not.""What's the big deal with being all in on AI?"Chapters00:00 Introduction and Setting the Scene02:25 Creative Process and Design Approach02:40 Challenges in Design and Technology07:40 Balancing Vision and Technical Constraints14:42 The Role of Autonomy in Creative Work17:35 The Impact of AI on Content Creation26:08 Embracing New Tools and Overcoming Judgment28:24 GAMELAYER CLOSERKeywordslearning technology, design process, emerging technology, AI in education, creative process, coding challenges, instructional design, project management, technology consultantGAMELAYER Alive Gameified Podcast Creation. Recorded live on site at GAMICON 2025 in New Orleans, Louisiana. This is a mini-series that highlights experts in the field of game learning, simple practitioners, and even those who are just curious, who happen to be at the conference. These high signal micro-episodes will be released daily, January 2026.This miniseries itself is organized through a card game that promotes conversations through self-hugging. Self-hugging is the aspect or tendency of a designer to create learning environments or artifacts that they themselves would enjoy consuming. This is seen as a negative practice in the game-learning industry. However, for a discussion, self-hugging is actually pretty useful. In this game, practitioners will identify with one of five cards. The cards are laid out on a spectrum of potential personas. Starting with the scientist on one and the Mystic on the other, after selecting their persona card, the speaker will be guided to choose one of three topic cards. The topic of building, the topic of measuring out outcomes, or the topic of the future of the L&D industry.CREDITSGAMELAYER RADIO is found wherever you get your podcasts. Transcripts and swag at Gamelayer.fmTheme Music by Caleb Willitz. calebwillitz.com/ calebwillitz.bandcamp.com/musicPODCAST APP LINKS♥️ Apple Podcasts https://podcasts.apple.com/us/podcast/gamelayer/id1804386590♣️ Pocket Casts https://pca.st/ch0fdeon♦️ Spotify https://creators.spotify.com/pod/show/gamelayer♠️ Amazon Music https://music.amazon.com/podcasts/2a617d81-2f96-43a3-9938-7f0b2ad7e49d/gamelayer🎱 YOUTUBE Podcast http://www.youtube.com/@GAMELAYERPODSOCIAL MEDIAINSTAGRAM! https://www.instagram.com/gamelayer.fm/LINKED IN! https://linkedin.com/company/gamelayerfmFACEBOOK https://www.facebook.com/gamelayer.fm/YOUTUBE https://www.youtube.com/@GAMELAYERfm#GAMICON, #GAMELAYER, #Game, #Gamified, #Kolmer, #DAVIDKOLMER, #GAMIFICATION, #GAMELEARNING, #IMPROVEMENTDAVE

Recent Instagram Reels

I would like to close out by saying thanks for reading and post a widget that claims it will continuously update with the most recent Instagram Reels. So if you trust Good Ole’ Improvement Dave more than Social Media (Which I think you should.) you can bookmark this page and come back to it weekly to see what I’m up to. Or, of course, you could go to GAMELAYER.FM, but I am not thinking the Reels will live there at this point.