Tag: digital-marketing

To Link-Out or NOT Link-Out: on LinkedIn

Welcome to Improvement Dave, I am Dave. I will be your guide on your journey to “Choose to Improve.”

I recently wrote a post on Linked In about how it is not beneficial [for the health of you post] to link to something outside of LinkedIn. That sounds confusing and after you finally process it counterintuitive:

Here is a link to that post.

I chose to link to that post instead of linking this post to that post. Explain that to your grandparents!

image links to LinkedIN post.

Understanding Linked In’s Algorithm: The Link Paradox

A recent connection, and dare I say new friend, called Christian Gossan, had a beer last week, Outback on the other side of the world, with a friend I don’t know. A friend who posts on LinkedIn and gets millions of views. (Something I have never done but now aspire to…) He had some advice after seeing one of my posts about a podcast I recorded last year with Christian. “Don’t link outside of thah platform, ya NOOB! The algorithm dudn’t like that, MATE!” Here I was… sitting around thinking that linking to an outside learning artifact I created looks cool, when in reality, it was hindering my reach!

What is the outcome? I have begun discussions with my digital colleague at work, “Copilot.ai.” We are cooking up a convo titled: “Strategic LinkedIn Growth Plan.” and it has already resulted in a new tagline and about me section. Something even more accurate, AND also more compelling. We are not in a binary experience. We are in a spectrum of shades. A vast sea of grey.

Why am I doing ANY of This!?

This brings up a deeper question. “Why do I create anything?” …am I trying to help others learn from my experience (or even my mistakes), OR, am I trying to reach a broader audience? Is this therapy, Lisa? Should I also get real therapy, Betty?

Well, the answer to all of that is “YES.” This might not have to be a this-or-that dichotomy. What’s the point of helping only a few when you can help many? If the algorithm likes it, then that is where I find myself. Those are my “Given Circumstances” to plug a theater gem. To go deeper still, things are not inherently good or bad. It is the labels we put on them that make them blessed or evil.

Outcome

What is the outcome? I have begun discussions with my digital colleague at work, “Copilot.ai.” We are cooking up a convo titled: “Strategic LinkedIn Growth Plan.” and it has already resulted in a new tagline and about me section. Something even more accurate, AND also more compelling.

New About Me

After a long discussion with Copilot.AI (which uses a slow work deep dive of ChatGPT) I had a plan. The plan included a better about me section on linked in. I used the same conversation channel and came up with a new about me for Linked in, and it contained twice the number of allowed spaces. So I worked on removing inaccuracies and used Copilot to cut it down even further until it read more like a story:

“If you’re here, you’re probably curious about the space where creativity, learning, and community meet—and how a little play can change the way we grow and work. That’s the space I live in.

I’m David Kolmer, a creative strategist, instructional designer, professional learner, and community builder. My path has taken me from theater stages to podcast studios, from SCUBA-beach classrooms in Thailand to boardrooms in St. Louis. Through all of it, one belief has stayed constant: learning should be memorable, meaningful, and, whenever possible, fun.

At the National Association of Electrical Distributors (NAED), I design and support learning experiences that help professionals thrive in a rapidly changing industry. Whether I’m building microlearning, shaping a curriculum, or crafting a multimedia story, I focus on curiosity, clarity, and real‑world application. I want learners to feel engaged, not obligated.

Storytelling sits at the center of my work. My theater roots taught me that people don’t remember information—they remember experiences. Every learning journey has a narrative arc, and every learner is the hero of their own story. That mindset shapes everything from my instructional design to my podcasting.

I’m also a lifelong experimenter with tools and frameworks. From Articulate 360 and 7TAPS to Photoshop, video, and podcasting platforms, I love exploring new ways to bring ideas to life. My portfolio spans eLearning, video, audio, and live facilitation, each project a chance to test, iterate, and improve.

Community fuels me. I’ve presented at ATD events, supported GamiCon, facilitated workshops, and connected with countless learners and creators. I believe professional growth is a shared adventure — one built on curiosity, generosity, and a willingness to try new things even at the risk of initial failure.

If you’re passionate about reimagining learning, exploring the power of play, or building communities of practice, I’d love to connect. Let’s see what we can create together. ~~~

Portfolio: DavidKolmer.com/portfolio
Blog: ImprovementDave.com
Podcast: GAMELAYER.fm“

Conclusion

We are not in a binary experience. We are in a spectrum of shades. A vast sea of grey.

IF we move toward the singularity where machines and humans grow together, we will have the same problems we have always had. The new Generative AI we have built is now based on the human mind. Why are we so surprised it has shortcomings? It is just becoming more human.

Listen to David Kolmer on GAMELAYER RADIO

QUOTE: “A thoughtful, steady plan is exactly the right instinct. LinkedIn rewards consistency, clarity of message, and genuine engagement—not frantic posting. Since you’re already operating at a high level in L&D, creative strategy, and community building, you have a strong foundation. What you need now is a system that compounds over time.” ~Copilot.AI

CASTIN’ PODS – Step 4: Broadcast

Hosting determines where your podcast lives, but broadcasting determines where people listen. All you do is copy the RSS feed link from your host. Then you can paste it into as many podcast aggregation sites as you want, and they will play your show!

Apps like Apple Podcasts, Pocket Casts, or Amazon Music etc. will offer your show on their platform.

In the image above, the data is sent back to Podbean via RSS feed too.

Fine Print

Spotify will host video, but RSS feeds generally distribute audio only. That’s fine—most podcast listeners expect audio.

If you need to edit an episode after publishing, then upload a new version to your host. The new file will replace the old one across platforms.

Your Show is Playing, Now What

Well, you can sit back and relax. Focus on finding your next show topic or person to have on your show.

Get it Out There

Now that you have the show, you can also create some buzz around it. Be sure to mention that you have a Podcast so people know about it. The easiest way to do this is to mention it to potential guests on your show.

REELS

When you use Riverside or Descript, they automatically generate 1-minute reels for you. You can download these and share them on Social Media. While you are at it you can start social media pages for your show. It won’t hurt!

Write About Your Show

Another way to get the news out is to write about your show. A simple way to do this is to use the Newsletter function on LinkedIn. If that is not your vibe, then create a blog on WordPress.com or a Newsletter on something like Substack or Ghost. These are good places to paste your show notes and your transcripts. They also provide a vehicle for releasing paid content after you get the show off the ground.

Are you Game?

Speaking of sharing your show, I would like to introduce my Podcast. GAMELAYER is a series of personal interviews. I interview a wide variety of professionals who have used Gamification both inside and outside of the learning industry. Season 1 opens asking, “What is Play?” “What are Games and why do we love them?” Season 2 is widening to the Game of the Entrepreneur.

Check it out! www.GAMELAYER.fm

Now it’s Your Turn

Go build your Podcast!

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CASTIN’ PODS – Step 3: Hosting

You want to select the host with the most. Hosting is a very important decision, but for the most part, it’s a backend function.

I had three perks that I was focused on when I was searching for a host:

  1. Free to use
  2. Unlimited storage
  3. IAB certification, (Interactive Advertising Bureau Tech Lab)

IAB certification is useful for having paid advertisements on your show. It is an independent organization that has set standards around play and download data collection.

Picking the Right Host

I wanted unlimited storage, so I looked at Podbean, RedCircle, and Anchor. RedCircle offered free unlimited storage but lacked strong analytics. Podbean was listed as very easy to use, but unlimited storage was a paid feature. Anchor, however, was free, had unlimited storage and robust analytics—but then I found it had been acquired by Spotify.

My Advice

Host on Spotify. It’s free, has strong analytics, and integrates seamlessly with podcast distribution. (In April of 2024, Spotify left the IAB Certification. There is speculation that they are so big that they don’t “feel they need it.” This has not helped their image.) The analytics at Spotify are great, and some say they are starting their own standard. If Spotify goes away, we have bigger problems than our Podcasts not playing anymore.

How to Host

  1. Go to https://creators.spotify.com/
  2. Set up a free “Creators” account with an email
  3. Enter basic show information
  4. Click the upload file button

Bottom line

People do not know, and they do not care where you host.

Make sure you pick a host that you are happy with. Try to find one you feel you will remain happy with. It is possible to switch, but you will need a backup of your episodes. You will lose the original post date if you ever switch to a new host.

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CASTIN’ PODS – Step 2: Edit

Editing video or audio isn’t fun for most people. Unfortunately, it’s also where you’ll spend most of your time if you want a high-quality podcast. Some podcasts skip editing, relying on the value of the conversation or the novelty of the guests. If there is one optional step, this is it, but these days, it really isn’t optional. Now that celebrities are involved, and the word PODCAST has become a common household word, professional editing has become essential.

Most online platforms will record and then allow you to edit on the web. These web-based editors are always limited by nature. Having all of the options that a computer-based editor will have is not practical for bandwidth reasons. That being said, they have enough for a podcast.

Easier Editing

Here are some tips and tricks:

  • Use a dog whistle (or another signal) to mark sections that need cutting. The microphone picks it up, even if listeners don’t hear it. (Dogs will hate your show if you don’t take it out in post-production.)
  • Accept silence—don’t feel the need to fill every moment with talking. Keep it natural.
  • Use AI enhancement. Platforms like Riverside.com offer AI-enhanced audio, remove pauses, analyze content, and even suggest edits.

In fact, now that AI is getting better at thinking on its own, it can:

  • Remove dead air automatically with one click.
  • Adjust sensitivity for removing filler words like “um” or “uh.”
  • Generate transcripts
  • Highlight off-topic sections, letting you decide whether to keep or cut them.

Get Your Intro/Outro Straight

Having a prerecorded introduction and outro (Conclusion) to your show is a huge time saver in editing. An additional benefit is the repeated content forms branding around the show. The listener remembers the opener, and it sets the stage and creates a memorable experience.

Export

Once you’re satisfied, Riverside lets you upload directly to Spotify or other platforms. You can also download the files to add branding or for backup purposes. Direct upload is faster. Spotify will take a video file and host it as a video. Then it “broadcasts” the audio to Podcast apps (which is the next step).

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CASTIN’ PODS – Step 1: Record

There is no single best way to create audio for a podcast. Every path has pros and cons. The main difference comes down to your comfort level with cost versus quality. Generally speaking, a higher cost should offer a higher-quality output, but don’t pay for more than you need.

Content Rights

Another topic I want to bring up at the start of creating a podcast is ownership and rights. You don’t want to create a podcast with a song or recording you don’t own. If that podcast gets popular, you will get sued and lose a lot of money. Or even worse, your show would be taken down! 🤣

Here is some free music that is searchable by tempo, mood, genre etc: https://www.sessions.blue/

FREE Options

Phones

The most readily available (and free because you already have it) option is recording a phone conversation. Smartphones now allow you to record audio or even video calls. If you go this route, invest in a quality microphone that connects to your mobile phone. If the person you’re interviewing isn’t with you, they will have a lower-quality microphone, and that’s OK. Filters available on Adobe and iPhone use artificial intelligence to enhance recordings, making them sound more professional. This technology is not perfect, but it does sound better than a thin, condensed sound.

Online Meeting Apps

Another free option for long-distance conversations is letting Zoom, Facebook Messenger, or Google Hangouts record your call. This is convenient because it’s free and widely accessible. However, it comes with quality concerns. If someone has lag or poor internet, Zoom will “bake” that bad audio and video incident directly into the recording. There’s no way to separate or filter it out later. You’d have to cut parts of the conversation or settle for low-resolution footage, which I don’t recommend.

Another take on this idea is something I like. If part of the recording gets damaged, then take it out. That part was not meant to be; the universe didn’t like that part. This will work up to a certain point. As soon as the flow of the conversation is severely damaged, this lovely idea falls apart. Maybe your guest is very proud of a very important point, which gets edited out because of bad audio.

Sound Recording Software

I am just going to say it. I LOVE AUDACITY for sound editing…

https://www.audacityteam.org/

A technical but free option is if everyone records audio locally on their computer using freeware like Audacity. The challenge here is that you’ll end up with separate audio files that aren’t synced. You’ll need to collect the files, align them in Audacity, and mix them down to a single track. This takes more time and effort. There’s frustration with logistics—waiting for files, losing files, or struggling to sync audio correctly. So, this is what quality looks like in the Free space.

Near-Free

This is where I landed, because paying a little bit of money saves time and frustration.

My first attempt was Adobe Podcast. At the time, it was still in testing, and I lost audio due to connection issues. It was frustrating, though I understand the platform has improved since then. Adobe Podcast is audio-only, which is good for low-bandwidth situations. However, in today’s podcasting world, video clips for reels and social media are often expected.

The option I use now is Riverside. I pay for the basic plan—$29 a month, or $24 if billed annually. I think of it as paying for time back. https://riverside.com/

The Benefits

  • Audio is recorded locally on each participant’s computer, then uploaded to the cloud and synced.
  • High-resolution WAV and MP4 files are stored online, so you never lose access.
  • AI-powered editing tools isolate audio issues (like barking dogs or mic placement problems).
  • Automated post-production includes one-minute reels highlighting the most engaging parts of your conversation.

Other Paid Options

Riverside works for me, but it is definitely not the only option; others on the market include:

  • StreamYard.com
  • Descript.com
  • Exemplary.ai

The options presented here for Step 1 Recording will also work for Editing, which is the next step. You can edit audio on a smartphone, but I wouldn’t wish that on even my enemies.

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