Why You Should Present at a Conference

Last month I presented for the first time at a conference. I presented at the Learn Conference that was held by my local ATD chapter in St. Louis, MO. I wrote this a week after presenting but it has taken me a month to process this and get this post to where I want it to be. I have narrowed this down to three main points:

Attend the Conference for free
Slightly Heightened Status
You Connect more to ideas and people

Why Present at Conferences?

What I Learned

I have recently developed an itch to present and wondered about how that would feel. I was anxious before the conference. During the conference, I was surprisingly relaxed and after the conference, I was relieved to be on the other side of it. By the end of the day, I was exhausted. It is not the presenting that wore me out though, it was the standing, the waiting, the meeting new people, and holding professional conversations to the best of my ability. Now that I have the first one in the bag and am relatively unscathed, I want to share my experience and the benefits I see around presenting at conferences.

Attend for Free

Let’s talk about the low-hanging fruit first. The main payment for speaking at a conference is that you get to attend that conference for free. I never really thought much about this because my company paid for any conference I attended (which I should add is a limited number per year.) Maybe this says something about how much I am willing to pay for my own personal and professional development. I prefer to take the perspective that I am a frugal person. There are plenty of ways for me to improve on my own. Be it, online, the library, the Libby app, linked in learning, (and let’s be honest, the largest LMS in the world, YouTube.)

The benefit is not necessarily that you can attend for free but that you can afford to attend more conferences. So, I don’t pay for the conferences I go to, but my company only sends me to so many per year because there is a budget. I can stretch that budget further if the entrance ticket and part of the food board are already paid for.

There is a hidden benefit I just learned about too. I applied to speak at Training Magazine’s Training Conference & Expo in Orlando in February 2025. I was not accepted but put on standby. Now I thought this meant rejected but after some conversations in my professional network I learned that “Standby is Good.” Not only do you still have a shot at presenting at the conference, but you get into the show at a discounted rate.

OK, so free stuff, that’s nice.

Slightly Heightened Status

I should start here by saying that I do NOT perceive myself as a person who is motivated by status. In fact I see people who crave status as the opposite of those who peruse quality of work or seek out the truth. So, I am not naturally motivated by status.

My friend Jazmin Webster (President Elect of ATD STL) let me keep the sign!

One thing I suppose I never really noticed or thought about was that people who present at conferences are sort of the bread and butter of the event. They are creating a draw for people to attend. I have to admit I always understood this on a logical level. However, after being a presenter at a conference I had a different perspective on the value presenters add. People walked up and thanked me for my efforts and there was a buzz in just that. Sure, an unnecessary boost to my ego, but also a healthy development of my sense of self-worth and overall confidence.

In the same way, I feel like I held myself up in a different way while at the conference. There must have been something different about the way I was moving through the space. I am going to make this point by picking on a new professional connection I have. Two years ago, I walked up to the Keynote Speaker at the same event, after she gave her message and said, “Hey, I really liked what you said.” She politely smiled and thanked me and then slightly turned away from me. It wasn’t her; it was me. I was approaching her, probably standing too close, and didn’t add anything to the conversation other than I liked her. Sort of creepy, weird, awkward, yes, and maybe verging on stalker.

Who was this mystery woman you ask? Well, Justine Froelker is a speaker and therapist who has made a name for herself both locally and nationally as a training facilitator, speaker, and author. Well, she also presented this year at the same event, and when I saw her I remembered that awkward time I went to compliment her and then found I had nothing to say. I walked up to her while she was quietly enjoying a salad alone at the vendor table ATD had provided her to market her services. I smiled and said hello and introduced myself. She asked if I was a presenter and then we started a real conversation about our lives. That’s my whole point. It’s not that I approached her and had something to say, it’s that she could smell it on me. I held myself like a presenter and somehow, she just knew. (I promise I didn’t say, Hey I’m Dave I’m a presenter.) You could argue that I have grown a lot in my personal and professional development simply by rebooting this Blog and pouring my soul into it, and you would be right. I would argue that more than that my identity was altered because I had been selected to present.

You End Up Connecting More

Connecting more dots
Connecting with more people

I have saved the best part about presenting at a conference for last. This was a selfish choice, I should have led with my best point, and the one that would benefit you the most. As I have written previously:

Write for Them:
How to Create Instructional Content That Resonates

So, I share that to simply point out that I am not afraid to break my own rules.

However, if you are still reading now you will learn about the best part of presenting at a conference. Having gotten up and presented in front of a crowd at the conference was a hit. It jazzed me up and gave me a strong buzz. I was in good spirits and overall, just in a great mood. This landed me in the growth mindset and when I attended other sessions, I was more vulnerable, more open, and more engaged.

For example, when I attended the amazing session on Gamifying business strategy by Caitlin Johnson from Bold-Bird Consulting. I spoke up in the session and shared personal information that I might not have shared if I was only an attendee.
In addition, I spoke with Caitlin after the day was over at the networking event hosted for presenters and we think that we might be able to collaborate at some point.

The reason this all sparked up was because what I shared about myself was a missing piece in her process. I am an explorer in her language, and the exploration factor is her weakest link and what she is leaning into now for personal growth. I am not saying I don’t learn anything at conferences I don’t present at. I do learn at those conferences. I think the difference is the baseline mindset. Will I continue to get more out of conferences even if I don’t present at them? Maybe. Or perhaps sometimes I will and sometimes I won’t. I don’t know. What I do know is that I am still relatively new to all this conference going considering my age. Why didn’t I go to these sooner? Why not quote the Talking Heads here and share:

“I’m touched by your pleas
I value these moments
We’re older than we realize
In someone’s eyes”

When I attended my first national conference in 2023 it was also my first time in Vegas. It made such am impact on me it revived this VLOG and got me on a new path. I had a breakthrough when I wrote this:

HONESTY

https://improvementdave.com/2022/11/23/honesty/

Honesty became my word for reflecting on 2022 year, and that is what lead me to choosing Consistency for 2023.

Consistency

https://improvementdave.com/2023/01/10/consistency/

As I said, it was my first time in Vegas, and I was good, I didn’t gamble, I didn’t get sleazy and I only drank alcohol that was free (#Principles)! DevLearn was a force of nature and the whole week can easily be summarized as over-stimulation. Cognitive overload doesn’t begin to describe what happened to me that week. I will share that I didn’t hold back either. I walked all the way from the southern tip of New Vegas up through the desert to New Vegas to see the Zappos building and the Neon Sign Museum, and I would like to curate a post just on that experience. …Yet, in all of that frenzied madness, I attended a session by Renee Boydo. I entered that training room and a calm came over me.

I met Boydo the night before at an impromptu dinner I saw on the conference app., she confided in me that she was terrified because she was presenting for the first time and she asked everyone at that table to go so she wouldn’t have to present to an empty room. The next day, I went, she was calm she was collected, and she stated referencing her work as a leader, “My thing is that I just keep saying ‘It will be alright. It will work out.’” She presented a smartphone app she developed with a third party to train school bus drivers. In the class she shared that she had never presented before, she was terrified, but then came her light that “it was going to be alright.”

Conclusion

I didn’t know it then, but Mrs. Boydo planted a seed during that session. She lit a light in me. I saw that she was throwing herself into unbridled improvement. She was forcing herself out of her comfort zone in the name of learning and in the name of sharing her insights with her community at large. I didn’t want to admit it, but I wanted to do that too. I wanted to be like her. Now, I am writing this so I can share it with her and tell her my version of the story, so I can thank her for that.

Then later I attended a session by this lady named Betty Danowitz on Podcasting. Well, that whole thing is definitely for another post. Long story short, I started listening to her podcast and then started chatting with her, and I ended up as a guest on the show. Then Betty and her friends who are now my friends pushed me to present at a conference. It was ✨Kassy LaBorie who said, you need to apply to speak at conferences, so I did. I am forever grateful to Kassy. Now there is no turning back.

Write for Them: How to Create Instructional Content That Resonates

Write So They Care

Hey, this is Dave. I am an Instructional Designer and learning experience advocate. I would like to discuss ways we as learning professionals can help learners on their journey. How Teachers, Corporate Training Facilitators, or Instructional Designers can “Get Out of the Way” of learners on their journey. This is not a new idea, but it is an important one.

Main Points

Use tools that help you stay in the learning game.
Write content that helps the reader improve on their own.
Sell your idea, don’t force it, Sell it!
Make the training about the real world, not academia or your world view

Serve the Reader

One way we can create instructional content that resonates with learners is to write better. Write simple statements that offer solutions and ideas that will help our learners. It sounds obvious when you say it, but somehow it helps to be reminded. In this article, I would like to pinpoint this concept, explore its meaning, and connect it to educational artifacts.

Expedited Audio Learning Tool

Here is an accidental win I had. Have you ever done a free trial of an app on your phone? Then you liked the app so much that you just never canceled it? It’s not something anyone would be proud of. I’ve had it happen at least once. OK, it was once because I do not spend money. It was the Headway app. This is not a paid advertisement for the Headway app… …but it should be!

( #Headway, #pleasesponsorme, #sponsorship #Iloveyou, #Iwillfightforyou.)

My favorite app, I mean Blankest is good but Headway is BOSS!

I love the Headway app. It condenses books to their essence and then reads that summary to you, it also provides you a text summary. In this way, you can listen to 4 or 5 books while you say, mow the lawn. (Which is normally what I do while using the app.) I have

Listened to condensed versions of books I have never heard of
listened to condensed versions of books I have already read twice
discovered books I want to read and then went out and read or listened to them.

The topics are wide ranging. I have relistened to the 7 Habits by Stephen Covey. I learned about the Japanese Aesthetic of silence and somber inaction. I have trained my subconscious mind to generate creative solutions. I have gotten better at not arguing with my family. You tell the app what your interests are. Then it amazes you with content you never knew existed. It also reminds you of content you love.

Nobody Cares About You

The most useful book that I listened to on Headway is called:

This book will teach you how to write better
by Neville Medhora.

Neville writes an amazing blog here: https://www.nevblog.com/

This book falls into the category of: This is a book I like so much. I went out and read the original book.

I love the message of this short book:

Write clear and concise messages that help other people.

It really doesn’t get any better than that. People don’t care about you, they care about themselves. People like to read about interesting or novel things that will help them. Even if you write a story about yourself, you should not stroke your ego. Don’t make the book all about how you are the most amazing human ever in the history of the world. The focus is on the reader, how can you help them? After all humility is sexy. People want to be with other people who are humble.

Summary of the book, that I wrote on my iPhone while mowing the lawn.

As I mentioned I use this app while mowing the lawn. (OK, I took breaks from driving the riding lawnmower while I took these notes. I did not write these while I was mowing.)

This book will teach you how to write better

Delivery is critical, be proactive in finding ways to help others.
Always write in casual copy.
Never write in technical explanation. *Unless designing technical documentation or technical training.
People care about themselves. people do not care about you. So write for them. Write things that help them.
People respond to what is: new, novel, or helpful.

Use the AIDA sales Model:

Attention
Interest
Desire
Action

[End of the summary I wrote on my iPhone.]

So, we have a novice writer (yours truly). He is writing about being a better writer. He is also using a sales model to identify how to be a better educator. I want to drill down on the warning above about the tone of the writing. We should use casual copy to describe ideas to compose writing that is easy to read. Learning content should be straightforward. It should be easy to follow. It should use common words and not use complex language that the average person would not know.

This is because the reader (learner) will waste effort on figuring out what you mean. They will focus on looking up words or not really understanding instead of focusing on the message itself. In the Learning World, we discuss this using the phase, “Cognitive Load” but you already knew that… or you should have.

Definition of the A.I.D.A. sales model

Here is a definition of the AIDA sales model provided by Gemini AI from Google.com

The AIDA model is a marketing framework that describes the four stages a consumer goes through before making a purchase:

The acronym AIDA was developed by American businessman Elias St. Elmo Lewis in 1898 and has been in use ever since. Businesses can use the AIDA model to create effective sales pitches that resonate with prospects and turn them into customers by understanding and addressing each stage. For example, a salon might use the AIDA model to promote an opening by running a PR campaign before launch, offering free consultations, and hosting exclusive launch events.

[End of Gemini AI Summary from Google.com]

Oh, wow. Look at that AI writes really long sentences too.
Now I don’t feel as bad!

Wait, is This Sales? Am I on the Wrong Vlog?

How can Learning and Development professionals apply this model to our work? After all, this is a sales model of all things. I would like to lean on my memory of writings by Daniel Pink here. I am evoking his book “To Sell Is Human.” This book was suggested to me long ago by a colleague. They saw that I just didn’t get it. I was being naive and idealistic in my approach to work.

I was acting as if it was all about me. Yet, counterintuitively I was being aloof. Self-deprecating humor is very useful when you are a corporate training facilitator, but it can go too far. I was not speaking well of myself all the time. I was chronically breaking myself down with self-deprecating humor. This wasn’t just humility, I started to believe it. I hypnotized myself into thinking that I wasn’t good enough.

It’s not about me, it never is. It is about us, working together for a better way. We have to sell ourselves to the people around us all the time. We have to sell the ideas we write about in our learning artifacts. Sales is good, it is healthy. It isn’t inherently sleezy, as long as you are being honest. So, let me rewrite this summary with an L&D bend:

A.I.D.A. Learning Model

The AIDA Learning Model is not a real thing. I just made it up because this is my blog, and it just fits. A sales pitch is a perfect metaphor for well-written learning content.

It needs to be short and concise.
It needs to grab our attention.
It needs to tell us why we should care.
It needs to get us fired up to make a change.

If our learning content is not engaging learners in an experience. Then it is not a learning experience. Learners should feel encouraged to explore and think for themselves. Otherwise it might as well be compliance training on an LMS with a multiple-choice exam. That’s not learning, that is covering your legal ass-ets.

Another Short Book on Writing Better

I don’t think it is a coincidence that the other book I would like to mention here is also short. Writing better is about being concise. I already had a lot of classroom experience. I worked as a training facilitator at a call center in Bridgeton, MO. This experience was in front of audiences and classrooms. I didn’t have a lot of feedback (or feedback I was open to accepting) on my writing.

At one point, I had written an especially terrible email. One of the seasoned trainers handed me a small gray book. I will call him “Jim Simpson”, which is his real name. On the front, it said, ~~~ “The Little Gray Book” ~~~ Q. Wallace. I started reading it. It instantly pulled me in. It gave me ideas I implemented right away to improve the clarity of my writing. I can not recommend it enough to someone who wants to write better.

https://www.goodreads.com/book/show/43292446-the-little-gray-book

https://www.amazon.com/Little-Gray-Book-Q-Wallace/dp/1503583910

Where do we go from here?

All aspects of our experience can help us better serve our learners. We better serve our learners and create learning content that truly connects with them. This happens when we give the best solution to potential problems. We should avoid just collecting cold facts or professing problems.

There is nothing wrong with using AI or ChatGPT and citing them accordingly. We should hesitate to send only what a search from these tools told us. These tools do not always write in the most straightforward tone. Nor do they always give the insider information we can get from partnering with an SME. If we share “real company culture” or “how they do it on the floor,” then we are helping the learners.

The learners will be more engaged. The more focused this solution is on their environment or job role the better this works. The more specific you can be on: what the solution IS the better the results. Share best practices. Explain how it works best. Provide tricks with “the system login”. Describe how it fails etc. The better the results. [This was the end of the post.]

The 100th Post: Unveiling the iSPEAK Project

Personal Reflection

When I started the blog I was getting my Master’s Degree in Instructional Design. It was from a smaller local liberal arts college. The college had a strong online program with a foundation in technology. Fontbonne is not the greatest college in the world. In a few years, it will sadly close its doors. I believe that is a sign of our Post-Covid 19 world. It is not an indicator of the quality of education the University provided. Still, it gave me a great education and I am forever grateful. Thank you Fontbonne U. for showing me how magical online learning can be when done correctly, and getting me started on this beautiful journey.

The 100th Post

The thought came on a whim. It was a boring day at work that was infinitely brightened by a call from a friend. A conference call with people who did what I did but on the next level. They had been trainers, they had been designers but now they had died and moved on to bigger things. Traveling the world to speak at conferences, starting their own business, becoming keynote speakers.

The keynote speaker bit really caught my attention. So when Kassy said you need a strong speaker reel to be a real speaker, I had an idea. A potion of an idea. A crazy Dave of the theater idea. The sort of idea you get from listening to WEEN rock out your whole life.

Influence of Ween on Dave

If you don’t know WEEN they are the strangest band you never heard of. Unbridled creativity and a sense of power that no other band seems to wield… and some drugs. Lots and lots of drugs. They have said themselves in interviews that most of their best songs were conceived just before recording. These songs were written and recorded in under an hour’s time. I believe that. It is easy to believe. It has always inspired me. The speed of production and creative freedom, not the drugs.

The thing about WEEN, is you were never sure what you were gonna get. Each album was its in a genre, not to mention a new universe.

Then in 2016, they got the band back together. In 2023 came to St. Louis while my brother was visiting from Japan… So we went. They were better than ever, it was amazing. What had changed was they had a new crowd in the audience. Before it was the art crowd. The weirdos from every town. Now it was remnants of the stinky neo-hippy crowd. It didn’t matter. I didn’t care They still sang out harder than anyone I have seen rock out.

So What?

OK, Yes. That was way too much back story on Ween. I hope you check them out if you don’t know about them. Fast forward, to the 100th post of Improvement Dave, in 2024! It somehow channeled some of that energy that WEEN brings to the table without even trying. There was some coffee involved, but not very much. When people read the post and watch the video, the next comment tends to be around partying or drugs. (Why I thought of WEEN! 😂) I should just take in stride.

It was a very liberating post to create. People have said they review the video to reduce stress. Besides who am I trying to impress at this point? I have a successful and fulfilling career. I have a loving wife and two beautiful children who completely love me. (Well, they are still young) I am building my real estate empire!… and Yet, I was stone-cold-sober when I recorded iSPEAK. The excitement of making the post revved me up. I got Punch-drunk on the muse.

Here is the point, the video landed me a speaking gig at a local conference!

iSPEAK

The post was written much later than the video. The video carries the post, and somehow people have already calling me the iSPEAK guy. It is OK, I like it. The whole project is true to my brand. Do something bold, do it for free, do not over-rehearsed, be brutally honest, and don’t take yourself too seriously.

If you want you can check out my 100th post here:

https://improvementdave.com/2024/08/08/ispeak-real-speakers-need-speaker-reels/

Upcoming Projects

This was a fun post, but the post is just the beginning. I am developing learning sessions about how to be a better designer. To be a champion for the learner. I have a working title of “Get Out of The Way!” a command to educators to make room for the learner in the learning event. To make it about the learner and their experience. If we do not make room for their journey, deep learning does not happen. The whole damn thing is in vain.

My first speak will be in St. Louis at the ATD St. Louis LEARN Conference:

Speaker Bios can be see on this page.

I tell myself I am excited about it. If I am being honest, I am terrified. I have anxiety from not building out the presentation completely. I also haven’t rehearsed as much as I should by now. The problem is, I will do just fine.

What’s Next?

I started writing this post less than thirty minutes ago and now I am going to publish it. I still need to find a cover image. This was a simple message to recognize that my promise to myself in 2023 was to be consistent. I have been consistent. Now I am working on being more integrated, to tie all of my selves together. I aim to be a more whole person. In many ways I see that working.

Moving forward, I hope to keep the creative spark alive. I want to do what WEEN did later in their career. Don’t record a song 20 minutes after you thought about. Get the idea and then build on it, develop it, cite sources, generate illustrative examples, and tell relevant examples. In the next post, which I have been working several weeks on, I hope to do just that. To have fun with it, but do better at delivering a message the reader can walk away with. To give the reader something they can use… Like a gift. A gift for Improvement.

Quote

Facts are the Opinions of Numbers

~ David Kolmer